Basically, electric assisted bikes are about three times less expensive to operate than cars from current fuel costs.

But beyond this, they also cost less in terms of negative external effects because they don't create localised pollution which contributes to health issues and spoiled views of the countryside.

E-bikes are just one more way to improve our lives, by leaving the car, getting us out more and enabling us to go further. There is enormous health and social value to cycling... so why not have an electric assisted cycle?

Electric assisted bikes are the newest and biggest innovation in the world of cycling.

With the addition of a simple motor, bikes have become a more versatile tool with a wide range of uses, for fitness and for pleasure.

An electric motor allows you the choice of an extra boost while you pedal or not. Now, you can breeze up difficult hills, take it easy on a scenic route, keep up with a group or just ride the old-fashioned way with the power off. The choice is yours.

So it's not cheating as it actually encourages you to stay out longer, go further, which ultimately means you'll exercise more!

The MC-3 folding e-bike is also perfect for short commutes to and from work in a city.

The frame has a low step, so it can be used both by men and women, just hop onto it with ease. And once folded, it stores away securely in the smallest space!

E-bikes offer good power and speed. With a 250 watt motor, it ensures you can skip through town traffic and don't arrive at work in a lather so you can wear your normal clothes.

And with the Trend waterproof poncho you'll still keep dry if you're caught in the rain!